Preheat oven to 350°F (175°C) and line cupcake tins with paper liners.

In a bowl, whisk together flour, sugar, baking powder, and salt.

In another bowl, beat softened butter until creamy; gradually add sugar until fluffy.

Add eggs one at a time and mix in vanilla extract.

Alternately combine dry ingredients with milk into the butter mixture until smooth. Stir in red food coloring until desired color is achieved.

Fill cupcake liners about two-thirds full and bake for 18-20 minutes or until a toothpick comes out clean.

Allow cooling before frosting.